Day 1 of 90 days of A11y

I came across 100 Days of A11y through an email listserv this past week (looking at you, David @a11yweekly!).

El Puente Global Logo

Like Amy Carney, the website’s author, I too am planning to take the International Association of Accessibility Professionals (IAAP)’s Web Accessibility Specialist exam in early spring 2019. I like the structure and accountability the author has made public of doing at least 1 hour of study a day for 100 days, and though I don’t yet have a following here, I know just the idea that someone else can see this makes posting it more significant.  And hey, whether I pass the first time or not, the end result is a web developer who’s better at coding accessible content for other users, so it’s a win-win to the nth degree!

Why 90 days? I jumped on the bandwagon a few days into the journey, and March 13th seems about right to take the WAS exam. 

What I learned today:

  • I  broke up the WAS exam Body of Knowledge document into weekly pieces, very similar to what 100 Days of A11y is doing.
  • I’m going to post at least weekly and share what I’ve learned and any resources as I go.
  • Come along!


Blue Beanie Day aka Thanks for giving me a job, Jeffrey Zeldman!

Book: Designing with Web Standards, Edition 3, by Jeffrey Zeldman
Designing with Web Standards, Edition 3, by Jeffrey Zeldman

Ok, ok, Blue Beanie Day is November 30th each year. I’m late to the game.  But since implementing and testing for web standard in accessibility is my career, I have to spend some time acknowledging the importance of learning and implementing standards in the digital world.

There is still significant progress needed to teach web standards to anyone learning and working in a digital context. The evidence is glaring at me like a kid who didn’t get their way. I went to a good college. But Occidental College was never going to be my last educational stepping stone in the Game of Life. I transition into the technology field focusing on accessibility for people with disabilities, after a bachelors and masters degree. Six years in intercultural program management, and two years in business analysis later, I am troubled by the use of education degrees in computer science as a primary  way to determine whether a candidate is worth pursuing. Job descriptions in general are often unhelpful in communicating what a team needs to fill a specific post. But especially in my field of accessibility, I’m seeing that many textbooks in computer science areas of web development skip over the application to accessibility entirely, bringing home my point: the degree itself is largely irrelevant to the needs of the job.

So what’s the solution? Teach accessibility in classroom settings, for one. Not as an extra class for those who may consider the “just” path of computers for “good”. If you’re gonna develop, design, plan, write, or test web or other digital information,  accessible web standards are not extra. They are integral to the perception, operation, understanding, and multi-device compatibility of anything.

And for those of us either entering the field after formal education, or those who have been in a design or developer role for years that are stumped by the phrase “accessible to everyone”,  it’s okay to get schooled.

Craft Beer on Thin Ice: Cold Chain Opportunities in the US-Mexico Border

The following was published in print and online in the August 2017 edition of Food Logistics Magazine.


Craft Beer on Thin Ice: Cold Chain Opportunities in the US-Mexico Border Region

Mexican craft breweries are expanding, yet the lack of cold chain storage and shipping significantly slows the market beyond local transport.

 AUGUST 15, 2017

On a warm sunny day along the coastal city of Ensenada, Mexico, finding a refreshing craft beer can be challenging.

Mexican craft breweries are expanding, yet the lack of cold chain storage and shipping significantly slows the market beyond local transport. Nathaniel Schmidt, owner of Cerveceria Agua Mala outside of Ensenada, has no trouble identifying opportunities for third-party logistics (3PL) providers. “Our biggest hurdles are cold shipping and cold storage,” he says. “These are serious issues. And we are not at a place where we can tell our distributors that they have to do it. It doesn’t exist.”

Pablo Noriega, commercial director of Cerveceria Wendlandt, echoes those concerns.

“In distribution, we are in baby diapers. No one has a distribution center,” he says. “We always have to use an independent distribution company. Some of them are not reliable; some of them don’t know about beers. They are not refrigerated, so it’s difficult.”

In the United States, distributors like Trinity Logistics pride themselves on their alcohol cold chain service, which includes embracing the complexities of the three-tier system, created after the repeal of Prohibition in 1933 to limit the power of “tied-houses,” or retailers tied exclusively to a specific brewer. While Anheuser-Busch may not have exclusive retailer rights in the United States, big breweries have market dominance in Mexico, due simply to refrigeration.

According to Schmidt, when he looks to go to a new bar, the first thing they say is, “bring me a refrigerator.” There is no culture of refrigerated transit nor storage for beer in much of Mexico, confirms a 2015 report by the Brewers Association. While importers to Mexico connect cold chain to quality, the cost increase of 25 percent leads importers to often choose international brands without a refrigerated transportation condition. For Mexican retailers used to leaving pallets of big beer brands baking outside in the sun, “it’s a work in progress,” he says, for cervezas artesanales.

Craft breweries looking to increase distribution within Mexico have learned to be wary. With notable exception of top Mexican cold chain suppliers Frialsa and Bajo Cero, when Cerveceria Wendlandt’s Noriega asks, “Do you have controlled temperature?” Ninety-nine percent of them don’t.

The International Trade Administration’s 2016 Top Markets Report cites the potential for 30 percent growth for cold chain service providers in Mexico. Such growth is dependent on upgraded infrastructure in transit, stable government and electricity supply. Until then, Collin Corrigan, of Cerveceria Transpeninsular, emphasizes that Mexican breweries should focus on increasing the local market and a brewery’s own tap room for growth. As for the lack of reefers in Baja? He says, “We send beer in trucks that are ice trucks. Shipping the kegs inside chipped ice, that’s 1940’s bootleg style. It’s awesome.”

Cross-border collaboration helps increase Mexican brewery name recognition stateside. The third-largest acquisition in history of SABMiller by AB InBev in October 2016, makes collaboration between independent craft breweries all the more important.

In his business of distribution class at San Diego State University, Chad Heath, senior director of Stone Distributing, shares how his team looks at a brewery’s ability to scale and grow, and how it will translate and resonate with those outside their home market. Breweries like Wendlandt, which has collaborated with at least three of the breweries in the Stone portfolio, benefit knowing that “this distributor knows about beer, they have a good warehouse, they have a good temperature, and they know what they are doing,” Heath says. All of Stone’s drivers are Cicerone Certified, with a full fleet of bio-diesel powered reefers and 36,000-square-feet of cold storage.

“Here,” Noriega sighs, “they don’t know.”

Jamie Herrera earned her master’s in international management from UC San Diego, and seeks to connect people across cultures through trade and collaboration across borders. Herrera was a recipient of a scholarship from the Pink Boots Society, an international association for women in the beer industry, and recently completed a class on beer distribution.

Create a website or blog at

Up ↑